COVETRUS
Covetrus is the first tech-enabled veterinary-practice improvement company, whose mission is to drive better financial and clinical outcomes for veterinarians. With 100K+ customers globally and 17,000+ practices on their vet management software, they were looking for a rebranding partner. We were brought onto the rebranding project as part of our partnership with Bray St., where we were asked to create a messaging and positioning statement, sales deck, and tagline.
ROLE | Freelance Copywriter | Branding & Content Strategy
The updated messaging was brought to life across promotional materials, such as trade-show signage, flyers, web copy, and landed a place on the Bray St. website as a case study.