Aussie-born, millennial marketer flipping between Melbourne, Los Angeles & tropical climes.

Meet Melissa Yap,
the founder of DESTINATION DOSSIER

Melissa Yap is marketer, writer, and avid traveler, with two decades of experience across branding, social media, and content and editorial. Her work takes on a systemic, data-informed approach combined with an eye for aesthetics and detail that makes brands stand out. Her global footprint has spanned the globe including Australia, United Kingdom, United States, Mexico, and Thailand, making her adaptable to cultural sensibilities and ready to take on any project, no matter where she is in the world. She is currently a Content Marketing Lead at MNTN, and a global ambassador for Hermanas. 

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Services

  • BRANDING

    We identify the why, what, and who of your brand, including its mission, values, and personality. This is essentially the foundation which you’ll use to build your content, visual identity, and more.

  • CONTENT STRATEGY

    We combine clever copy combined with creative strategy to create lasting impact beyond the first headline. We help define (or redefine) your content and brand pillars, messaging frameworks, tone-of-voice, and the right distribution channels and cadence that speak to your audience.

  • EDITORIAL PRODUCTION

    Think of us as your one-stop editorial shop and production house. We put pen to paper (or fingers to keyboard?) with copy across multiple touchpoints that engages and converts.

  • EVENTS & PARTNERSHIPS

    We’ll not only finesse your words, but identify, connect, and negotiate with the right partners to create memorable brand experiences and activations. From speaking opportunities and engagements, wellness events, curated dinners, and more.

  • CONTENT CREATION

    Our love for travel and discovery, combined with a keen eye for aesthetics and composition, captures the places, people, and products to visually bring your brand to life.

How we work together

  • DISCOVERY

    Book a complimentary discovery call where we’ll discuss your project.

  • STRATEGY

    Once we’ve determined we are the right fit, we’ll send you an intake form to complete, which outlines your brand, objectives, and more.

  • PRODUCTION & REFINEMENT

    We’ll submit a proposal in response to your brief, and depending on the project, will continue to iterate via feedback rounds (~3)

Now accepting projects for Q1

Now accepting projects for Q1

Interested to know more?

Book a complimentary 15 min call.

Features & collaborations

We’ve been spotted out and about, both virtually and IRL, whether it’s on a podcast series tailored for fellow content marketers and writers, running workshops for entrepreneurs and freelancers, and building partnerships in our local communities both locally and abroad.

Press & Interviews

CHECK IT OUT →

Events

CHECK IT OUT →

Partnerships

READ MORE →

Love letters from happy clients

Don’t just take my word for it, see what some of my past clients have to say.

  • Creative, dedicated & strategic.

    “I have worked with Melissa on employee advocacy, analytics, and campaign planning in global social media team at Mercer. Melissa is very hard-working, creative, dedicated team member, and strategic thinker. She always thinks out of the box and looks for improvements. Melissa is a super colleague and would be an asset to any company.”

    — Olga Fytysyk, ONLINE SPECIALIST CASE at Oriflame Cosmetics

  • Professional & efficient.

    “It was a great pleasure working with Melissa on a creative content writing project for Facebook Ads. She took every step of the project professionally and efficiently. Her creative content is able to accurately deliver the brand message while also matching the current trend, using eye-catching expressions. It was extremely easy and efficient to communicate with Melissa during the whole process of the project. One week after the project is done, around 50% of her content creation has a better CTR than the older ads. I am definitely looking forward to collaborating with her again.”

    — Kim Bian, SOCIAL MEDIA MANAGER at Singulart

  • Great addition to our network of freelancers.

    “Melissa has been a great addition to our network of freelancers. She has worked on both our technology clients and our own agency pieces. She consistency delivers innovative creative work which is on schedule and written to a high standard. I look forward to continuing to work with her in the future.”

    — Daniel Dagher, CLIENT PARTNER at Bray St.

  • My go-to content writer for years.

    ”Melissa has been my go-to content writer for years at various tech companies. She can easily adapt her writing to different brands and deliver high quality copy that is both informative and creative. Melissa is a joy to work with!”

    — Christine Göös, DIRECTOR OF MARKETING, BRAND AND COMMUNICATIONS at Celtra

  • Strong contributor. Results oriented. Great attention to detail.

    “Melissa was a strong contributor within the marketing team. She is results oriented and with great attention to detail. Melissa developed diverse marketing skill within a small team that developed a strong brand within its segment.”

    — Justin Hocevar, SALES DIRECTOR at Jaguar Land Rover

  • Insightful brand audit that exceeded my expectations.

    “Mel has delivered such an insightful brand audit for me. She pointed out really specific adjustments I could make, that I have never thought of! The best part is that she gives me a list of quick wins that I can easily implement. It exceeded my expectation and am so grateful!“

    — Clover Lam, FOUNDER at The Divorce Glow Up.